While it’s widely added to foods and beverages in the United States, the European Union requires products that use it to include a warning label, noting that it “may have an adverse effect on activity and attention in children.” It’s a food dye that helps give the drink its bright, neon color. Original flavor Mtn Dew also includes an artificial color called Yellow 5. It also includes artificial flavors, preservatives, and additives like sodium benzoate, sodium citrate, gum arabic, erythorbic acid, and calcium disodium EDTA. Specific ingredients include carbonated water, high fructose corn syrup, orange juice, citric acid, and caffeine. So is Mountain Dew - or Mtn Dew - vegan? Yes, all flavors of Mtn Dew are vegan. Now Mtn Dew bills itself as a go-to energy drink for gamers, with a caffeine jolt that can fuel their lengthy gaming sessions. Plus, the brand offers Mtn Dew offshoots, such as Mtn Dew Kickstart, Mtn Dew Amp, and Mtn Dew Energy, which are all various types of energy drinks. They also come in zero sugar Mountain Dew varieties.
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Now it boasts no fewer than 7 flavors, including Mtn Dew Code Red, Mtn Dew Voltage, and Mtn Dew Pitch Black (which is actually purple). In addition to the original bright green variety, different flavors were subsequently included to the Mtn Dew line up. And because who has time for extra spelling when you’re shredding the BMX course, the soda dropped the vowels from the name. In the 1990s, the highly-caffeinated, carbonated soft drink was marketed heavily toward young males as part of an active, extreme sports lifestyle. Along the way, they also ditched the Hillbilly branding. At first, they leaned on the drink’s Appalachian roots with brand imagery of hillbillies on the frontier.īut sales struggled, and in the 1950s, a beverage company called the Tip Corporation bought the Mountain Dew recipe and got to work on reformulating it.Ī few years after that, PepsiCo bought the rights to it and eventually created the neon green-colored Original Mountain Dew that’s still produced today. The original drink was clear and had a citrusy taste.Ī few years later, they decided to try to sell it to the masses. They called their concoction “Mountain Dew,” slang for moonshine at the time. They couldn’t get their favorite whiskey mixer in their new city. When Barney and Ally Harman moved from their home state to Knoxville, Tennessee in the 1930s, they realized they had an issue. Mountain Dew was the brainchild of a pair of brothers from Georgia. Does Mountain Dew contain Brominated Vegetable Oil (BVO)?.If you’re a fan of Mountain Dew Original, the good news is that the soda is vegan, as none of the items on its ingredients list contains animal products.īut does that apply to all flavors of Mountain Dew? Jump to: The popular soda Mountain Dew has been around for more than 80 years.Īnd since that time it has gone through an interesting marketing journey, with slogans ranging from “It’ll tickle yore innards” to “Do the Dew.” But what if you live a vegan lifestyle as well? Is Mountain Dew vegan? Mountain Dew comes in several different varieties, and all of them promote the idea of an active, adventurous lifestyle.
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